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MELODY
Full concept creation from initial brainstorm to launch. We worked with a team to create Melody House of Food & Music, a place housing industry heads from around Hong Kong including Chef, Bar, Front of House and Music. Melody stood for Hospitality with Soul.
We project encompassed all brand, marketing and visual direction. Website design & build and full control over social media for 1st 6 months.
SCOPE OF WORK
Brand Strategy
Messaging and Voice
Visual Identity
Digital Marketing Strategy & Implementation
Website Design & Build
Target Audience Identification
Marketing Goals and Objectives
Marketing Channels
Content Strategy
Implementation Plan
Video Production
Campaign Videos
Campaign Photo Shoots
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HOSPITALITY WITH SOUL
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